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Online Advertising - Getting the max ROI

What form should your new online advertising campaign take? Early in the development of the web, banner exchanges were all the rage, everyone swapping advertising space, some for a cost, others for commissions and others just to trade links. Then came the advertising blitz. Online ads took on a more insidious nature, popping over content, popping under, floating over the section you wanted to read. With this new bombardment of promotions and “Click Here” campaigns, users quickly began ignoring the ads or installed ad blocking software rendering these campaigns useless. Silently, overnight ...