Bank Marketing

In this first part of a two-part vidcast, NJ Bank Marketing Association Board Member Steve Lubetkin, managing partner of Professional Podcasts LLC, explains how banks can use podcasting technology to distribute messages and promote thought leadership in financial matters. The program was recorded May 2, 2008 in Woodbridge, NJ. It runs about one hour.

What form should your new online advertising campaign take?

Early in the development of the web, banner exchanges were all the rage, everyone swapping advertising space, some for a cost, others for commissions and others just to trade links.  Then came the advertising blitz.  Online ads took on a more insidious nature,  popping over content, popping under, floating over the section you wanted to read. 

With this new bombardment of promotions and “Click Here” campaigns, users quickly began ignoring the ads or installed ad blocking software rendering these campaigns useless.

In the late 90’s having a website was enough, today getting the word out about your bank or company is much more difficult in a sea of relevant websites.

 Getting the word out is no longer as simple as passing a business card, or is it?  Social marketing or social media is defined as “the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.” Let’s take a look at what you can start doing today to grow your online presence.

The banking blogs are on fire debating the usefulness of Facebook as a marketing tool for banks and credit unions.