Management Articles Surviving the Credit Crunch: Community Banks Need To Focus on Becoming SMB Banks
Surviving the Credit Crunch: Community Banks Need To Focus on Becoming SMB Banks
Written by James McCallum   

bw-dollarsignCommunity Banks have been profoundly affected by the current credit market difficulties. Many will need to reposition their market focus and adopt innovative growth strategies to build its capital base and maintain profitability if it wishes to remain independent.

Community banks have confronted drastic market challenges during the not to distant past.  For example, during the 90’s community banks dominance of the small and mid-size business (SMB) market began to erode. The dynamics of the banking industry changed rapidly.  Large money center and regional banks leveraged technology, operational and balance sheet scale to provide access to inexpensive credit products bundled with cash management tools.  They were armed with huge marketing budgets and became adept at selling a growing array of transaction services that met the growing sophistication and business needs of the lucrative SMB market.

The current banking crisis forebodes yet another drastic alteration in the structure, regulatory and businesses practices of the industry.  The current banking crisis will forever alter the face and scope of community banking sector.


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