Management Articles Big Banks Crash - How to reassure your customer base
Big Banks Crash - How to reassure your customer base
Written by Dr. Linda Eagle   

bw-crumbleReassuring Bank Customers Through Training – Getting Past IndyMac

On July 11th, 2008, IndyMac Bancorp, one of the nation’s largest home lenders, failed, becoming the fifth bank to collapse in 2008 and the third largest bank failure in American history. Following the collapse of IndyMac, American consumers have been in a state of panic. Now, banks too are in a state of anxiety as they find themselves with the challenge of reassuring customers that their institution will not be the next IndyMac. The best solution for both of these problems is proper training of bank personnel.
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